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Research papers

Experience gained in a multistage verbal panel survey (German)

The task of the panel study was to measure changes in consumer attitudes towards various brands and to check in how far positive changes, conceptual and behavioural, may be ascribed to the influence of advertising. The advantage of the panel...

Catalogue: ESOMAR Congress 1968
Author: Peer Müller-Grote
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1968
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Citation

Müller-Grote, P. (1968a, June 15). Experience gained in a multistage verbal panel survey (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/experience-gained-in-a-multistage-verbal-panel-survey-german-


Research papers

Experience gained in a multistage verbal panel survey

The task of the panel study was to measure changes in consumer attitudes towards various brands and to check in how far positive changes, conceptual and behavioural, may be ascribed to the influence of advertising. The advantage of the panel...

Catalogue: ESOMAR Congress 1968
Author: Peer Müller-Grote
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1968
×

Citation

Müller-Grote, P. (1968a, June 15). Experience gained in a multistage verbal panel survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/experience-gained-in-a-multistage-verbal-panel-survey